This time its sinfully nothing but indulgence that can bubble your temptations to irresistibility.
Have YOU tasted Silk lately !!!!
This one is a definite must have for chocolate freaks and children. As Cadbury gets you in the mood to slurp up and invent new ways of having a gala time having this chocolate.....
lets see what else is there left to explore.
Caramello Silk is a chocolate which was launched by Cadbury very recently. Churning up the guilt within you whilst you cherish momentous paradise. Not to mention, a diet conscious person would see the nutritious facts as Excess Carb intake of 38gms with 15gms Fat... But, who thinks of these things when your enjoying something so rich. All that one wants to focus on is the taste.
This crazy Silk Caramello has been out for just over a short span of time in India, maybe over a month or a little more but what's actually interesting to know is this isn't something new. This has already expressed its presence in few western countries for over two decades.
Was this made available on public demand?? Now, that's a question I also need an answer to. Curiously enough, this is a question worth putting up on poll and seeing the general response from the masses. Sure enough, it has to be out after a market research or is Cadbury taken its chances by testing the waters for Caramello's potential in India...
India a place where it is synonymous to chocolate.
Except, its digital and online media coverage it has chosen outdoor advertising and print media and magazines to be a very good medium to spread the word about around.. Sure enough, it is done well till now to reach out to a great market of chocolate gobblers.
The price of the product is on the higher side where it is selling for Rs 70 per bar. Which makes it susceptible to users to only go for it on special occasions like birthdays and occasional celebrations and festivals. It is unlikely that a majority of the Indian segment may opt for it as a chocolate they can have on a routine basis.
The packaging of the product although is standard and gives a great appeal. I personally feel, can be little more worked on and made more attractive. Just to suggest a few pointers here, the word Caramello does not catch the eye so quickly the font of the text must be made legible. Except that, the inner packaging needs to be taken sensitive attention owing to the liquid nature of the caramel inside the chocolate.
This product would have much more takers if it introduced miniatures like a pop in choc of just one piece seen in the image above. Perhaps if I'm not mistaken, it already has a bar like 5star available , if it doesn't that'll also do pretty well...
What are the + points ???
1. Its a caramel favorite 's teddy bear.
2. Its attractive and indulgent and tasty.
What are the - points ???
1. Primarily the packaging. Once I had an experience where I bought one and opened it to find the whole caramel having leaked out into the paper and foil wrapper inside with a total mess. The chocolate was all wasted over. The crack in the chocolate was horrendous.
The thought that passed me was - this couldn't be just one case. If statistics are drawn, one can derive facts and figures of such cases in a much larger number all across where the distribution channels of cadbury are reaching out this product.
After all being said, don't look for more here... Just tip toe out of your house and cheat yourself with this delight. Or else, simply run a mile and then stop by a shop and grab a bite...
ENJOY!!!!!
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